A Rich Picture doesn't always give you the Big Picture

In our experience there is a common misconception that rich pictures are effective in shifting cultures or behaviours when created to transmit information.

Visualising a strategy and sticking it on a wall or a mouse mat does not lead to people changing the way they work.

We believe that the best way to engage with employees is for leadership to co-create a Big Picture with them, allow them to make sense of what the change means for them in dialogue and listen to what they have to say.

Change doesn’t come from telling people with a better piece of paper.